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Our Mission

City National's mission is to provide the ultimate banking experience for successful entrepreneurs and professionals through an uncommon dedication to extraordinary service, proactive advice and total financial solutions.

Managing Cash is Tough

Good cash management keeps your business alive & kicking

Did you know...

One of the biggest causes of a cash crisis for a small business is an increase in sales?

Bigger orders = bigger overhead

There are significant cash flow consequences to growing your business. Example: A big order from a new client is exciting. However, your suppliers expect payment terms of 30 to 90 days. This can put a serious strain on your cash resources and on your relationships with the people and companies you need to pay to help you manufacture that order.

Understand what cash flow really means

It's crucial to know the amount of money in your bank account and your bottom line net income for a particular period. That's only part of the picture though. You need to understand the ebb and flow of your cash over the course of that period.

  1. How much and when exactly is your money coming in (accounts receivable)?
  2. What are ALL the specific items and services on which are you spending your cash, and what does each item and service cost?
  3. When are your bills and payments due (accounts payable)?

To avoid a cash crisis – mindfully monitor and plan

Living in ignorant bliss when it comes to the nitty-gritty details of managing your cash is a recipe for disaster.

A better strategy? Get the tools you need to flesh out an accurate, up-to-the-minute picture of your business cash resources. Then you'll have the information to use your cash efficiently and make realistic cash flow projections. And when that big order or account comes in, you'll understand the impact to your business cash resources and can take steps to ensure you meet the demand without overextending.

Did you know?

No matter how small your business is, taking the DIY approach to payroll is a bad idea. Don't waste your time and resources doing something a professional service can do with infinitely more speed and accuracy. Jim Wullschleger, SVP, Business Banking urges, “I've worked with countless companies and I strongly encourage you to hire a payroll service.”

Get Started

To learn more about how our Treasury Management specialist can teach you how to set up your banking relationship to maximize your business cash flow, please contact us, or call (800) 599-0020, Option 2 Monday through Friday 5:30 a.m. – 7:00 p.m. (PT).